Proprietary Cultural Impact Engine
For institutions that value outcomes over outputs.
The Problem
The Problem
"Attention is endangered"
Campaigns tell people what to care about.
But they fail to make them want to…
"Attention is endangered"
Campaigns tell people what to care about.
But they fail to make them want to…
"Attention is endangered"
Campaigns tell people what to care about.
But they fail to make them want to…
Our Mission
© Aiwah 2026
What We Deliver
What We Deliver
Turn Obligation into Aspiration
Institutional mandates do not lack awareness. They lack a human experience that translates intent into shared purpose, rather than imposed obligation.
AIWAH's proprietary Aiwah Index™ operates across four stages:
Cultural Movement Design
Cultural Movement Design
Cultural Movement Design
Verification Infrastructure
Verification Infrastructure
Verification Infrastructure
Behavioral Measurement
Behavioral Measurement
Behavioral Measurement
Outcome Documentation
Outcome Documentation
Outcome Documentation
Cultural Movement Design
Translating institutional objectives into rewarding participation experiences that people want to join.
Cultural Movement Design
Translating institutional objectives into rewarding participation experiences that people want to join.
Cultural Movement Design
Translating institutional objectives into rewarding participation experiences that people want to join.
Verification Infrastructure
Passport-level identity and contribution authentication designed to withstand institutional scrutiny.
Verification Infrastructure
Passport-level identity and contribution authentication designed to withstand institutional scrutiny.
Verification Infrastructure
Passport-level identity and contribution authentication designed to withstand institutional scrutiny.
Behavioral Measurement
Pre/post assessment using the Aiwah Index, a COM-B aligned instrument with methodology pre-registered on OSF.
Behavioral Measurement
Pre/post assessment using the Aiwah Index, a COM-B aligned instrument with methodology pre-registered on OSF.
Behavioral Measurement
Pre/post assessment using the Aiwah Index, a COM-B aligned instrument with methodology pre-registered on OSF.
Outcome Documentation
Audit-grade reporting that meets institutional assurance standards for regulators, funders, and boards.
Outcome Documentation
Audit-grade reporting that meets institutional assurance standards for regulators, funders, and boards.
Outcome Documentation
Audit-grade reporting that meets institutional assurance standards for regulators, funders, and boards.
Behavioral Verification Standard
Behavioral Verification Standard
Aiwah Index™
Nine dimensions that measure the delta between intent and action to verify behavioral change.
DARE
Social
Courage
DARE
Social
Courage
PERSIST
Execution
Discipline
PERSIST
Execution
Discipline
CALIBRATE
Stated-Revealed Gap
Voices in Alignment
What Leaders See
Words from trusted voices across the UN system, global health, and cultural strategy.
"Extraordinary and Visionary."
Alexandre Caldas
Fmr. Director, UNEP United Nations Environment Programme
"Thanks Jasim, for the great work you do, on behalf of all of us."
Dr. Catharina Boehme
Chief of Staff to Director-General | World Health Organization
"Ambitious project with worldwide implications"
Dr. G. Clotaire Rapaille
Cultural Anthropologist | Author of The Culture Code
“The obvious best category for this is global music performance.”
Brian Camelio
Grammy-Winning Producer | ArtistShare Founder
"Thank YOU for being such a good friend of WHO"
Gabriella Stern
Director of Comms | World Health Organization
"We appreciate your commitment and vision."
Achim Steiner
Administrator | UNDP United Nations Development Programme
Voices in Alignment
What Leaders See
Words from trusted voices across the UN system, global health, and cultural strategy.
"Extraordinary and Visionary."
Alexandre Caldas
Fmr. Director, UNEP United Nations Environment Programme
"Thanks Jasim, for the great work you do, on behalf of all of us."
Dr. Catharina Boehme
Chief of Staff to Director-General | World Health Organization
"Ambitious project with worldwide implications"
Dr. G. Clotaire Rapaille
Cultural Anthropologist | Author of The Culture Code
“The obvious best category for this is global music performance.”
Brian Camelio
Grammy-Winning Producer | ArtistShare Founder
"Thank YOU for being such a good friend of WHO"
Gabriella Stern
Director of Comms | World Health Organization
"We appreciate your commitment and vision."
Achim Steiner
Administrator | UNDP United Nations Development Programme
Voices in Alignment
What Leaders See
Words from trusted voices across the UN system, global health, and cultural strategy.
"Extraordinary and Visionary."
Alexandre Caldas
Fmr. Director, UNEP United Nations Environment Programme
"Thanks Jasim, for the great work you do, on behalf of all of us."
Dr. Catharina Boehme
Chief of Staff to Director-General | World Health Organization
"Ambitious project with worldwide implications"
Dr. G. Clotaire Rapaille
Cultural Anthropologist | Author of The Culture Code
“The obvious best category for this is global music performance.”
Brian Camelio
Grammy-Winning Producer | ArtistShare Founder
"Thank YOU for being such a good friend of WHO"
Gabriella Stern
Director of Comms | World Health Organization
"We appreciate your commitment and vision."
Achim Steiner
Administrator | UNDP United Nations Development Programme
The Architecture
The Architecture
How We're Built
Three entities. One mission. Designed for cultural scale, behavioral verification, and global coordination.
FAQ
FAQ
Got questions?
Here are the most common things institutions ask before partnering. If you need to know anything else, just reach out.
© Awah 2026
© Awah 2026
© Awah 2026
What makes AIWAH different from awareness campaigns?
Campaigns tell people what to care about. AIWAH makes them want to.
How do you measure actual behavioral change?
The AIWAH-IPI is a nine-dimension psychological instrument administered at participation. Passport-verified identity, pre/post measurement, methodology pre-registered on OSF. We don't measure impressions. We measure shifts.
What does a partnership look like?
You define the objective. We design the cultural experience, deploy it, verify participation, and document the behavioral shift. You receive audit-grade reporting that meets institutional assurance standards.
How long does an initiative take to deploy?
Depends on scale and complexity. We've mobilized 7,000 participants in 24 hours under COVID protocols. Typical initiatives run 3-6 months from design to documentation.
Who owns the data?
You own your initiative data. AIWAH retains anonymized, aggregated patterns for research, never individual records. Full methodology transparency. Third-party audit available.
What makes AIWAH different from awareness campaigns?
Campaigns tell people what to care about. AIWAH makes them want to.
How do you measure actual behavioral change?
The AIWAH-IPI is a nine-dimension psychological instrument administered at participation. Passport-verified identity, pre/post measurement, methodology pre-registered on OSF. We don't measure impressions. We measure shifts.
What does a partnership look like?
You define the objective. We design the cultural experience, deploy it, verify participation, and document the behavioral shift. You receive audit-grade reporting that meets institutional assurance standards.
How long does an initiative take to deploy?
Depends on scale and complexity. We've mobilized 7,000 participants in 24 hours under COVID protocols. Typical initiatives run 3-6 months from design to documentation.
Who owns the data?
You own your initiative data. AIWAH retains anonymized, aggregated patterns for research, never individual records. Full methodology transparency. Third-party audit available.
What makes AIWAH different from awareness campaigns?
Campaigns tell people what to care about. AIWAH makes them want to.
How do you measure actual behavioral change?
The AIWAH-IPI is a nine-dimension psychological instrument administered at participation. Passport-verified identity, pre/post measurement, methodology pre-registered on OSF. We don't measure impressions. We measure shifts.
What does a partnership look like?
You define the objective. We design the cultural experience, deploy it, verify participation, and document the behavioral shift. You receive audit-grade reporting that meets institutional assurance standards.
How long does an initiative take to deploy?
Depends on scale and complexity. We've mobilized 7,000 participants in 24 hours under COVID protocols. Typical initiatives run 3-6 months from design to documentation.
Who owns the data?
You own your initiative data. AIWAH retains anonymized, aggregated patterns for research, never individual records. Full methodology transparency. Third-party audit available.
Your next movement is one conversation away.
Start a conversation about turning your mandate into a movement. Partnership inquiries for sovereign institutions, UN agencies, and corporate leaders.
Aiwah
AIWAH is a proprietary cultural impact engine that helps institutions turn mandates into movements with behavioral verification at scale.
Aiwah © 2026
Information
Your next movement is one conversation away.
Start a conversation about turning your mandate into a movement. Partnership inquiries for sovereign institutions, UN agencies, and corporate leaders.
Aiwah
AIWAH is a proprietary cultural impact engine that helps institutions turn mandates into movements with behavioral verification at scale.
Aiwah © 2026
Information
Your next movement is one conversation away.
Start a conversation about turning your mandate into a movement. Partnership inquiries for sovereign institutions, UN agencies, and corporate leaders.
Aiwah
AIWAH is a proprietary cultural impact engine that helps institutions turn mandates into movements with behavioral verification at scale.
Aiwah © 2026
Information